← Back to all work Case Study — Artisanal Bakery

Sweet Layer Bakery

From Instagram stories and PayPal invoices to a full online ordering system with pre-payment and pickup scheduling — revenue doubled in 3 months.

2×
Revenue in 3 Months
Full
Order Management
0 DMs
To Take an Order
The Finished Product

The live website we built.

Online ordering, custom cake forms, and automated scheduling — so Sarah can bake 24/7 without chasing DMs. Try it below.

Open Full Site ↗
sweetlayerbakery.com
The Full Picture

What we built together.

The Challenge

Managing custom orders in DMs.

Sarah was taking every custom cake and pastry order through Instagram DMs. No catalog, no clear way to handle dietary restrictions, and pickup scheduling was a manual nightmare. She knew she was hitting a ceiling because she couldn't coordinate everything fast enough.

Industry
Bakery

Artisanal bakery & custom cakes · Houston, TX

Core Deliverable

Order & Pickup Engine

  • Menu & Daily availability
  • Custom cake builder form
  • Pickup time scheduling
  • Deposit collection
Also Delivered

Brand & Shop Identity

  • Sage, oat, terracotta palette
  • Product gallery & photography guidance
  • SEO-ready pages
Client Words
"BuildRight automated the 'busy work' so I could finally get back to actually baking."

— Sarah L., Owner of Sweet Layer Bakery

Transformation

Before & After

Before BuildRight
  • ✕
    Taking orders via DMs, losing track of dietary notes
  • ✕
    No centralized menu — Sarah had to type out options repeatedly
  • ✕
    Pickup times were set manually, leading to double-bookings
  • ✕
    High risk of no-shows on custom cakes without deposits
  • ✕
    Spend 4+ hours a day just handling "admin" talk in DMs
After BuildRight
  • ✓
    Centralized menu with dietary filters (Vegan, GF, Nut-free)
  • ✓
    Automated pickup scheduling with capped daily capacity
  • ✓
    Deposit flow to secure all custom cake orders instantly
  • ✓
    Automated confirmation emails with care/storage instructions
  • ✓
    Sarah spends < 30 mins a day on order logistics
See the shift

From DMs to a real shop.

Drag to compare how orders worked before vs. the new website.

After — Website

Bakery Order

Choose your treat and pickup time

Celebration Cake — Lemon$75
Daily Pastry Box (6ct)$24
Artisan Sourdough Loaf$12
SizeFlavorDietaryPickup
Pickup capacity: 3 slots left for Friday
Before — Instagram & PayPal

Order via DMs

Hi! Can I get a vegan lemon cake for Friday?
Customer
Let me check if I have slots... usually I'm full. Venmo me half if I say yes.
Sarah · 2h ago
Manual scheduling, missed dietary notes, cash flow risk.
The Numbers

Real results. Real impact.

2×
Revenue in first 3 months
Full
Product catalog live
50%
Deposit on custom orders
0
DMs needed to place an order
"BuildRight automated the 'busy work' so I could finally get back to actually baking."
S
Sarah L.
Owner, Sweet Layer Bakery · Houston, TX
ready when you are

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