Roots & Remedies — Handcrafted Wellness
E-commerce and email that made online sales 60% of revenue.
1. The Problem
Handcrafted wellness brands in New Orleans often sell in-person or via word of mouth. To grow, they need a place to tell the story, show products, and sell online—without losing the handmade, botanical feel. Many struggle with clunky carts or sites that don’t match the brand.
2. The Strategy
We built complete e-commerce + email: a site that feels like the brand (botanical, handcrafted) and a simple shop with clear categories, storytelling, and checkout. Email marketing keeps customers coming back.
- Product catalog with storytelling
- Simple checkout and payments
- Email marketing integration
- Mobile-first so customers shop on the go
3. Design Direction
Earth tones, natural imagery, and editorial typography so the site feels like the shop: handcrafted, trustworthy, and distinctly New Orleans. The design supports the product story.
4. The System Includes
- E-commerce with categories and product pages
- Payment and checkout
- Email capture and campaigns
- Mobile-first layout
5. The Experience
Customer discovers the brand (search or social) → Browses products and story → Adds to cart → Checks out → Gets order confirmation and later, email that brings them back. One system for discovery, purchase, and retention.
6. The Result
What this system improves: Online sales became 60% of revenue. One place for story, products, and purchase. Email drives repeat orders. The brand scales without losing its handcrafted identity.
7. The Visual Showcase
