← Back to all work Case Study — Hair Salon

Crown & Glory Braids

From chaotic Instagram DMs to a fully automated booking system — in 3 weeks flat.

40+
Bookings / Month
3wks
Delivery Time
0 DMs
Needed to Book
The Finished Product

The live website we built.

A fully functional booking system, built in 3 weeks. Interact with it below — try selecting a service and picking a date.

Open Full Site ↗
crownandglorybraids.com
The Full Picture

What we built together.

The Challenge

Booked through DMs. Losing money daily.

Aisha was taking every single booking through Instagram DMs. No deposit, no calendar, no reminders. She was getting ghosted constantly and manually confirming appointments at midnight. She needed a real system.

Industry
Hair

Braiding & styling salon in Atlanta, GA

Core Deliverable

Booking System

  • Online booking page
  • Deposit collection
  • SMS & email reminders
  • Google Calendar sync
Also Delivered

Brand Identity

  • Logo & color palette
  • Portfolio gallery
  • SEO-ready pages
Client Words
"Best money I ever spent. My clients love it and I never have to check Instagram at midnight anymore."

— Aisha M., Owner of Crown & Glory Braids

Transformation

Before & After

Before BuildRight
  • ✕
    Bookings taken through Instagram DMs only
  • ✕
    No deposits — constant no-shows and cancellations
  • ✕
    No website — clients couldn't find her on Google
  • ✕
    Manually sending reminders via text message
  • ✕
    No way to showcase her work professionally
After BuildRight
  • ✓
    Clients book online 24/7 — even while she sleeps
  • ✓
    Automatic deposit collection cuts no-shows by 80%
  • ✓
    Beautiful website ranking on Google in her area
  • ✓
    Automated SMS & email reminders sent to every client
  • ✓
    Professional portfolio gallery showcasing her best work
The Numbers

Real results. Real impact.

40+
Online bookings in first 30 days
80%
Reduction in no-shows after deposits
3wks
From first call to live launch
0
DMs needed to make a booking
"I was doing everything through Instagram DMs. Now I have a real booking system and my clients love it. Best money I ever spent."
A
Aisha M.
Owner, Crown & Glory Braids · Atlanta, GA
ready when you are

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